Because you need a plan to engage your audience and know why they will care. Otherwise it's a big money bonfire. MONEY FIRE!

Derek Harbinson

Derek Harbinson Business Development Director

potter, musician, snappy dresser

What do you do at Redwood?
I’m the Business Development Director, which involves talking to prospective clients about how we can help them. I also operate as ‘pitch and travel dad/cat-herder in chief’, annoying everybody with deadlines, lists of stuff to remember to take with them and travel times that everyone thinks are far too early (to be clear, they’re not).

What did you do before working at Redwood?
After being a newspaper Reporter, I edited magazines including Loaded and Maxim. I also launched media platforms for brands – and immediately prior to joining Redwood I was Digital Media Director for McLaren’s F1 team

What do you do when you’re not working at Redwood?
I make pots of varying quality, play guitar in several bands, do terrible woodwork, cook while listening to Spurs and watch telly with my wife, kids and our cockapoo Chilli (she loves Australian Masterchef)

What are you proudest of from your time at Redwood so far?
Any time I get to watch the teams pitching (they really are awfully good at it)

One more thing… what book are you reading right now (be honest)?
I’ve just finished ‘Red Rising’, the first part of a YA-ish sci-fi trilogy by Pierce Brown. Next up is ‘If Only They Didn’t Speak English’ by the BBC’s North America editor Jon Sopel

Virgin Media
Angharad Jones

Angharad Jones Content Development Director

Welsh, musical lover, dangerously competitive

What do you do at Redwood?
My role is a kind of creative/strategic hybrid role. I’m lucky – I get to work across the agency, with our brilliant planners, strategists and editors. I work on pitches and new briefs for our existing accounts, run workshops and training for clients and am never knowingly more than a foot away from a cup of black coffee.

What did you do before working at Redwood?
Like lots of our editorial team, I started out in consumer magazines. Interviewing (world’s strongest man and budgie-breeder) Geoff Capes for Esquire magazine and the subsequent two-parter article – How to pull a train and How to raise prize-winning budgerigars – still count as career highlights.

What do you do when you’re not working at Redwood?
Spend too much money of theatre tickets, eat out an irresponsible amount and attend weddings – seven and counting this year alone.

What are you proudest of from your time at Redwood?
Lots of contenders, but launching and running the successful Barclays on Mumsnet platform will always stand out. It was the first proper social media activity a high street bank had really done. Pretty nerve-wracking given public sentiment at the time, but ultimately absolutely brilliant.

One more thing… what book are you reading right now (be honest)?
What Happened by Hillary Rodham Clinton. It’s pretty slow going though, as I have to keep taking breaks to cheer up with a fortifying chapter of Jilly Cooper.

Penguin
Colin

Colin Kennedy MD and Chief Creative Officer

movie buff, Star Wars nerd, talks a lot

What do you do at Redwood?
I’m the Chief Creative Officer and MD, which means that I dream up ambitious ideas and then argue with myself about their cost and feasibility

What did you do before working at Redwood?
I was an Editor in consumer media for 20 years. I did OK

What do you do when you’re not working at Redwood?
Raise a family and walk a whippet in Muswell Hill

What are you proudest of from your time at Redwood so far?
The Content Loop

One more thing… what book are you reading right now (be honest)?
‘Everybody Lies’ by Seth Stephens-Davidowitz (no, really)

Sarah Brayton - Chief Strategy Officer

Sarah Brayton Chief Strategy Officer

data queen, expert in curls, loveliest person at Redwood

What do you do at Redwood?
I’ve always been really curious about what makes people tick. I make sure we find powerful insights and we develop the right content strategies that unlock real potential for brands.

What did you do before working at Redwood?
I studied for a Masters in International Relations.

What do you do when you’re not working at Redwood?
I’m a mum of two fabulous and very energetic little boys, so life outside of Redwood revolves around entertaining them and being entertained by them. After that…red wine, walks in the Lake District and yoga (probably not at the same time).

What are you proudest of from your time at Redwood so far?
There are so many proud moments during my time at Redwood…re-launching Boots Parenting Club, pitching for and winning a multi-account contract with Royal Mail, growing and developing the Planning team to what it is today, becoming CSO…

One more thing… what book are you reading right now (be honest)?
Jon Sopel’s ‘If Only They Didn’t Speak English’

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