Content marketing has become increasingly complicated, with new channels and formats posing fresh questions and challenges for brands. So what can we help you with today? Put us to the test in the box above.

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Languages
Bill Gordon - Mazda
Sara Cremer

Sara Cremer Chief Executive Officer

loves ponies, Redwood people and the Christmas Party

What do you do at Redwood?
As CEO I, a) marvel at the brilliance, commitment and creativity of the Redwood team b) form rewarding and interesting relationships with our very lovely clients and c) take my turn making the tea

What did you do before working at Redwood?
I was a glossy magazine editor (the magazines were glossy, not me)

What do you do when you’re not working at Redwood?
I am usually covered in mud and smell of horses

What are you proudest of from your time at Redwood so far?
The people, the people, the people

One more thing… what book are you reading right now (be honest)?
‘If Only They Didn’t Speak English’ by Jon Sopel and ‘Mr Darley’s Arabian’ by Christopher McGrath
Colin

Colin Kennedy MD and Chief Creative Officer

movie buff, Star Wars nerd, talks a lot

What do you do at Redwood?
I’m the Chief Creative Officer and MD, which means that I dream up ambitious ideas and then argue with myself about their cost and feasibility

What did you do before working at Redwood?
I was an Editor in consumer media for 20 years. I did OK

What do you do when you’re not working at Redwood?
Raise a family and walk a whippet in Muswell Hill

What are you proudest of from your time at Redwood so far?
The Content Loop

One more thing… what book are you reading right now (be honest)?
‘Everybody Lies’ by Seth Stephens-Davidowitz (no, really)

Derek Harbinson

Derek Harbinson Business Development Director

potter, musician, snappy dresser

What do you do at Redwood?
I’m the Business Development Director, which involves talking to prospective clients about how we can help them. I also operate as ‘pitch and travel dad/cat-herder in chief’, annoying everybody with deadlines, lists of stuff to remember to take with them and travel times that everyone thinks are far too early (to be clear, they’re not).

What did you do before working at Redwood?
After being a newspaper Reporter, I edited magazines including Loaded and Maxim. I also launched media platforms for brands – and immediately prior to joining Redwood I was Digital Media Director for McLaren’s F1 team

What do you do when you’re not working at Redwood?
I make pots of varying quality, play guitar in several bands, do terrible woodwork, cook while listening to Spurs and watch telly with my wife, kids and our cockapoo Chilli (she loves Australian Masterchef)

What are you proudest of from your time at Redwood so far?
Any time I get to watch the teams pitching (they really are awfully good at it)

One more thing… what book are you reading right now (be honest)?
I’ve just finished ‘Red Rising’, the first part of a YA-ish sci-fi trilogy by Pierce Brown. Next up is ‘If Only They Didn’t Speak English’ by the BBC’s North America editor Jon Sopel

Sarah Brayton - Chief Strategy Officer

Sarah Brayton Chief Strategy Officer

data queen, expert in curls, loveliest person at Redwood

What do you do at Redwood?
I’ve always been really curious about what makes people tick. I make sure we find powerful insights and we develop the right content strategies that unlock real potential for brands.

What did you do before working at Redwood?
I studied for a Masters in International Relations.

What do you do when you’re not working at Redwood?
I’m a mum of two fabulous and very energetic little boys, so life outside of Redwood revolves around entertaining them and being entertained by them. After that…red wine, walks in the Lake District and yoga (probably not at the same time).

What are you proudest of from your time at Redwood so far?
There are so many proud moments during my time at Redwood…re-launching Boots Parenting Club, pitching for and winning a multi-account contract with Royal Mail, growing and developing the Planning team to what it is today, becoming CSO…

One more thing… what book are you reading right now (be honest)?
Jon Sopel’s ‘If Only They Didn’t Speak English’

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